Saturday, 8 January 2011

The Virtual Water Project:




The Virtual Water Project, designed by Timm Kekeritz, created this set of infographics to help raise the issue of water being probably one of the most precious resources and vital for everyone’s everyday life. But despite this obvious fact, people use large amounts of water: drinking, cooking and washing, but even more for producing things such as food, paper, cotton clothes, and almost every other physical product.
The water footprint of a person, company or nation is defined as the total volume of freshwater that is used to produce the commodities, goods and services consumed by the person, company or nation.
The idea of the water footprint is quite similar to the ecological footprint, but focussing on the use of water.
I like how Kekeritz has kept the design to cyan and black, using the data gathered by Hoeckstra et al, the minimalistic silhouettes and good subtle use of typography only, featuring the elegant typefaces TheSans and TheSerif by Luc(as) de Groot.

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